This campaign is so smart. It's almost scary how many things they're doing right. Not only are these ads a smart thing, they're rolling out new stuff every day, it seems. That gives a hungry media something to eat. Dean was the first story when my homepage news headlines came up today (granted it was a story about his son.) Dean is on a media blitz, and his only real enemy is himself.
Some other observations:
"I want to repeal the Bush tax cuts, so we can make health care available for every American."
This is so good. He tackles it (repealing the tax cuts) head on and gives his reasoning, all in a clear and simple sentence. If only him stand on gay marriage was as clear! 
Plus, health care is my main issue, and I suspect it is for a lot of Americans regardless of party affliation.
"As Governor, I made sure that every child in my state had health insurance. We added jobs, raised the minimum wage, and balanced budgets."
Five things (counting mentioning that he was Governor) in two sentences. I love it.
"I approve this message"
I'm so glad he's the one blazing the trail for the people who have to say this awkward phrase. It gets him attention, and all the others, including Bush, will have to watch Dean to see how he did it before they do their own commercials.
This campaign is inspiring! I hope they keep their eye on the ball and relaize their great strength and their even greater untapped potential.
GO DEAN!!!
This is the same ad he ran in Iowa!